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BCM 114

Ideating Sheevokes

 Ideation is Creation!

In the process of ideating and establishing an idea to create a digital artefact, I was intensely drawn to what I know and what I am passionate about. Helping other women and creating a space in which women can join to connect about issues and things that they love. This is what inspired me to create an artefact based on young females and their general interest to fix the issue of taboo topics and communication. Building and constructing an artefact I would be able to keep for future portfolios was also important to me, as my future lies in the publishing industry, which incorporates communication with others and curating online media presences. Whilst thinking about my artefact, it was vital that I incorporated the ideology of #FIST, otherwise known as fast, inexpensive, simple, tiny. So how did I do this? What could I create that would be accessible and easy to make but also hit my audience and targeted goal within my time-limit? A website. This is how I landed on SHEEVOKES. SHEEVOKES will be an online forum/ website that incorporates a discussion page for all women to access when they need a chat or just want to share what they love. There will be five tabs: travel, love, books, clothes, workouts/ recipes.

‘SHEEVOKES’ will incorporate an Instagram account I will produce, which will feature my personal style and aesthetic but can also relate to the average woman. A website/Instagram was the platform chosen as it is the main platform that is most influential to young girls and can hit my target problem of communication amongst a wide audience of girls. These social networking sites are also one of the largest platforms for bloggers. 


#FEFO- fail early, fail often. 

Starting my ideation process didn’t prove to be easy. I was conflicted with what would best serve my purpose while also maintaining #FIST. I did encounter a few early fails, one being a book reviewing site. I realised that this wouldn’t necessarily reach out to as many people and didn’t help individuals with a variety of issues so, instead, I incorporated this into my second idea and therefore fulfilled all parts of fast, inexpensive, simple and tiny! 
Whilst creating,  it was so important to me that I was meeting the criteria of ideating while also fulfilling my passions in my project. Like Ward (2005,p 18) states “As you learn and develop, new elements are introduced, and complexity increases. Fortunately, these new elements add utility, functionality, or maturity, so goodness also increases”. This was so true in the cyclical process of SHEEVOKES. Even though #FIST still applies, the work and effort that is needed evolves with the project, therefore creating more opportunities for myself and the women that can relate to it. Further,  as I researched into my idea, I began to look at accounts with similar concepts to investigate feedback and interaction. This is a vital step for my process as these accounts are targeting the same audience as myself. Reading comments, viewing likes and tracking followers showed me that these accounts have a vast amount of positive feedback. This was a significant issue that was highlighted. This is a feature I wanted to go above and beyond on. Curating all of my ideas so that women can actually comment and strait conversations through chat rooms is what will set my account aside and go above the interactions that are currently available. 

My goal is to create a platform that is not only available to young women, but also engages them with others and sparked a conversation about issues for this generation. That is SHEEVOKES. 


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BCM 111

Confessions Of A Square-Eyed Generation

Media Grows and Culture Flows

TV. The box. The tube. We love television but do we think about how TV connects us around the world at a global scale and how it shapes us as individuals? Before the introduction of Australian TV in 1956, we were unenlightened to the power of globalised media and how cultural capitals can influence our viewing habits and view of the world in general. Television has grown over the past 20 years and can’t easily be defined anymore. With all of the options available to the average person, from Foxtel to Netflix, TV is a gargantuan force that intertwines generations of people at a transnational range. The movement from traditional local life to modern interaction with mass media has “produced identities that are already multilayered with elements that are very local, regional, and national” (Straubhaar 2014, p 77). Specifically, the way in which we consume TV and the options available to us create a flow of cultural interactions. Think about the last show you watched. For me, it was Euphoria. A show based in the US, but it’s cultural identity and influences such as lifestyle, age and relatable gender images make it a global success, thus improving communication across cultures and sparking a conversation. Euphoria provides a sense of escapism while still maintaining a grip on reality and common issues amongst it’s audience. 

Straubhaar, Joseph, D. ‘Choosing National TV: Cultural Capital, Language and Cultural Proximity in Brazil’ in The Impact of International Television: A Paradigm Shift, edited by Michael G. Elasmar, Oxford: Routledge, 2014, pp. 77-110

Media on the Move!

So where does the TV we love come from? Surprisingly so many countries still import much of their programming, it no longer primarily coming in a one-way flow from the US. For example, the Dominican Republic is now importing genres, such as comedies, variety shows, and news from Mexico, a dominant producer for the Latin American cultural linguistic market, capitalising on the cultural proximity and language similarity. This ideology of global flows is so apparent and tells us so much about the world we live in today, especially within pop culture phenomenas. One success that I cottoned on to was Black Mirror, a British show that has flowed through cultures to become an international success. Black Mirror utilises it’s start-studded cast and cultural zane to entice it’s viewers worldwide. The show’s ability to form a new plot every episode, in a new country and even in a different language has all contributed to it’s fanfare. Although this show is primarily English, the episodes with linguistic differences are capitalised on to reach more people and become global sensations. Black Mirror also overcomes being too culturally jarring through the use of a different time and lifestyle with it’s Sci-Fi feel transporting people to a new place and time. Bielby (2005, p 38) reinforces this theory when stating that a “culturally diverse media presence allows a wider variety for flow amongst the world’s television viewers” Thus, flow can benefit the average individual due to the increased hybridity of programming and what we can now experience through all of the platforms available. However it’s does challenge the world due to the nature of the unknown and the vast differences in religion and values it may present.

Bielby, D 2005, ‘ Television in the Global Market’ ‘Global TV: Exporting Television and Culture in the World Market’, viewed 15/8/2019, p 37

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BCM 114

SHEEVOKES!

I wish to architect and launch a place where my knowledge of women and issues surrounding females can grow and expand. SHEEVOKES be a website catering to the female audience. It will be an online place for woman to share, contemplate, chat, and plan virtual and concrete girl centric things.

As a woman, I noticed that our communication and mutual growth can do better. Speaking to girls around the UOW campus, I noticed this lack of conversation. Rachel* stated that she lacks “a good group of girls to chat to when times get a bit tough”. So lets change that! 

This website will give young women the opportunity to reflect, better their mind through discussion and blog posts, better their health through easy to manage workouts for the busy woman as well as social health through the opportunity to colloaborate with other women experiencing the same issues. Having an online presence in which women can access allows them to feel safe and actually contribute to each other’s lives in a positive way. Through ideating, prototyping and making this project not only helps other young women but also assists me in my future goals in curating and processing media information. So Enjoy SHEEVOKES!

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BCM 114

My First Blog Post

Be yourself; Everyone else is already taken.

— Oscar Wilde.

This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

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BCM 114

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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