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BCM212

BCM212 Research Proposal

Welcome to my BCM212 research proposal pitch! The topic I will be researching throughout this time will be in direct correlation to whether there has been an increase in the use of streaming platforms due the pandemic. These platforms may include the likes of Netflix, YouTube, TikTok or Instagram reels. I will be aiming my research directly at the BCM212 cohort and hope to find a clear reason for the increase of these platforms due to the individuals increased activity online.  

This topic is timely, relevant and achievable die to the following factors. Throughout the last year, the COVID-19 pandemic has been a global issue that does not discriminate against who it affects. This means that as individuals, we are all affected in some kind of way, whether it be monetary, our careers, our family lives or our use of technology as a means of connecting in isolation periods. Due to this timely and relevant factor of the pandemic, it is interesting as a researcher to delve into the inevitable increased use of technology such as phones and hand-held devices as a means for not only communication, but entertainment as well. This research is extremely achievable as I will be using the likes of surveys, questionnaires and interviews to formulate a hypothesis and informed conclusion based on the research I will find. There has also been great interest shown in the topic, with over 10 votes given on the twitter poll within the first hour of it being posted. I truly do believe that due to the pandemic, individuals aged 18-27 studying BCM212 would have increased their streaming services for the main reasons revolving around entertainment and the increased accessibility and broadened variety of the services.

 

This topic has already been tackled by numerous other sources, proving that it is a timely and relevant subject, worth delving further into. In the below display of these sources that have been primarily researched, it was vital to display a range of results to ensure that results shown are widespread, unbiased and also display a good range of evidence types. 

Literature Review

Tagrid Lemenager’s Journal article ‘COVID-19 Lockdown Restrictions and Online Media Consumption in Germany’ (2020)  displays a brief description of the virus outbreak but swiftly draws attention to media consumption and its increase globally. The acute focus on Germany as a nation shows relevance not only to this research, but gives evidence that this topic is widely researched globally and its relevant in a widespread nature. Reasons for the increase of streaming services such as YouTube, Netflix and TikTok were found through surveys “including 20 questions asking participants about their online media consumption (i.e., gaming, pornography, social media, information research, and streaming” (Lemenager, 2020). Lemenager’s research therefore allows a deep enough insight into the streaming world through the eyes of a pandemic-affected world. 

Furthermore, Laura Aymerich-Franch’s research article ‘COVID-19 lockdown: impact on psychological well-being and relationship to habit and routine modification’ (2020) correlates Lemenagers findings in the sense that they have displayed a direct link between the COVID-19 lockdown and its impact to everyday routine and habits, including that of streaming service viewing behaviour. Aymerich-Franch’s findings show consistency in research results in support of the increase of streaming servcies. Research states that a large increase in streaming TV and social media consumption was identified. The increase could be “potentially attributed to the needs for overcoming isolation, finding alternative ways of being connected with friends and relatives, and also to the fact of having less ongoing social activities” (Aymerich-Franch, 2020). This research therefore allows us to find correlations between findings and also increases relevance to continue to the topic at hand. 

Whilst academic sources are vital to encourage sound, unbiased research, The BBC’s article ‘TV watching and online streaming surge during lockdown’ (2020) written by Amor Rajan, gives specific and relevant reasons for this increase in streaming services. Whilst much of this research correlates with previous authors findings, it is vital to show a range of results, Rajan providing readers with just this. Whilst we see an obvious increase in these viewing habits, Rajan puts to the news platform’s audience that these services existed before lockdown and whilst there was a “28 million audience viewership surge” (Rajan,2020)  in 2020, the panic of lockdown quickly subsided to get back to a “new normal”(Rajan, 2020). This therefore provides a new finding that the increase of streaming services during COVID-19 was purely due to a “panic-watching frenzy” rather than any other psychological behaviour change as previous authors have suggested. 

To sum up findings in a succinct but effective way, Ashish Goel’s online article ‘Social Media in the Times of COVID-19’ (2020) information regarding how the global lockdown and the curtailment of physical contact has allowed home-bound individuals to connect and gain more entertainment through the use of media. However, Goel does not shy away from researching the adverse effects of the increase of streaming platforms over the world, also communicating how naive audiences may be prone to biased information, lack of exercise due to online streaming and cyberbullying. Goel’s article provides a unique look into the obvious reasons for streaming but pushes necessary boundaries in their research when it comes to looking at the adverse facts, which helps to keep research unbiased and consistent. 

Reviewing these sources has been incredibly interesting and valuable to the research process as it has allowed perspective from many different sources and has created intrigue for the researcher to increase on these findings and relate them directly to the BCM212 cohort to bring forward their own reasons for their inevitable increase of streaming viewership in the COVID19 pandemic. 

Bibliography

Aymerich-France, L., 2020. COVID-19 lockdown: impact on psychological well-being and relationship to habit and routine modifications. pp.1-10.

Goel, A. and Gupta, L., 2020. Social Media in the Times of COVID-19. JCR: Journal of Clinical Rheumatology, 26(6), pp.220-223.

Lemenager, T., Neissner, M., Koopmann, A., Reinhard, I., Georgiadou, E., Müller, A., Kiefer, F. and Hillemacher, T., 2020. COVID-19 Lockdown Restrictions and Online Media Consumption in Germany. International Journal of Environmental Research and Public Health, 18(1), p.14.

Rajan, A., 2020. TV watching and online streaming surge during lockdown. [online] BBC News. Available at: <https://www.bbc.com/news/entertainment-arts-53637305&gt; [Accessed 19 March 2021].