Internet paradigm III: Framing and the Construction of Perception

With a constant flow of information being stored in our minds it’s truly vital to investigate what ways we perceive and respond to the media. My remediation this week focuses on perception and the framing of information to view a certain way.

Is it the interactions that we have to those similar to us or is it the explanations we see from the selections from the mass media that shape these perceptions? We can explore this further within the quote by Edward Bernays “We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of”. This is a logical result of the way in which our democratic society is organized” (Organising Chaos, 1928, p1).

This practice of creating circumstances and of creating pictures in the minds of millions of persons is very influential and “no important undertaking is now carried on without it” (Mitew, 2020) The effect on the public could be seen as propoganda but the important thing is that it is “universal and continuous”.


Bernays, E, 1928 ‘Organising Chaos, Chapter 1’, p1, viewed 3 May 2020

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