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BCM206

The Femme Edition

#BCM206 Pitch!

When I was thinking about what I wanted to create for my BCM206 pitch I knew I wanted it to be something meaningful towards women in the media whilst also contributing to my portfolio and encouraging my writing passions. This is how the idea for the ‘The Femme Edition’ came about. Although I started this concept last semester, I realised that my first attempt was unsuccessful due to my lack of motivation wards the project so after researching the hole in the market for women on the web, I was ready to start again! As shown in this quote by the Harvard Business Review “women are far less likely than men to be seen in the media with women making up a mere 19% of experts in news stories” (Rattan 2019) so let’s make a change! The concept is to create a WordPress blog for women, encouraging their voices and discussing all things literature and women in the media. This blog will have weekly posts regarding female authors of the moment and their thoughts on the current state of literature. When creating my blog, I had to think about my audience and why they would want to look at my blog in particular over the thousands of other mediums out there. I specifically targeted 18-25-year-olds and surveyed them through interviews, receiving 100% positive responses. The most popular answer to my question “would you read a blog designed for women in the media” was “yes” and when asked why Ally* stated, “because it would inspire me and make me feel more confident”. Taking this fast, inexpensive, simple and tiny method, I turned this into an easy and no-cost WordPress blog in order to reach a larger audience and engage specifically with university girls with simple, engaging posts.

Harvard Business Review 2019, Tackling the Underrepresentation of Women in the Media , Rattan A, viewed 18th March 2020

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