Internet Paradigm I: Networked Participation and Collective Intelligence

This week we discussed the way the internet paradigm alters the role of audiences in their interaction with digital media platforms and content. I didn’t realise how much I participated in networked participation and collective intelligence every single day. You probably do too! One part of this topic that I really resonated with was the ideology of ‘Produsage’, found within Dr Axel Bruns text ‘Towards a Broader Framework for User-Led Content Creation’ (2007) This concept revolves around the fact that there has been a shift and rise in the way we use social media. Facebook, Youtube and Instagram are all platforms in which user-led content creation is prominent. 

An example of produsage in action is TikTok. Tik Tok is an ever-evolving platform in which users can re-use and remix “existing content into new artworks which are then able to be further reworked by subsequent generations of users” (Bruns, 2007). My remediation revolves around this idea of using exisiting media, reworking and resubmitting it on my on platform. 

We are all capable of infiltrating this notion of produsage and interacting with media platforms as creators and now, given all of the access in this era of Web 2.0 (Mitew, 2020), we are more capable than ever. 


Bruns, A, 2007, ‘Produsage: Towards a Broader Framework for User-Led Content Creation’, p 3-4

Mitew, T, 2020 ‘Internet Paradigm I: Networked Participation and Collective Intelligence, Lecture, BCM112, University of Wollongong

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